Being a small business owner can be hard work, but it doesn’t have to feel like work. With the right tools and strategies, you can spend your time on what matters most – building relationships with customers and making sure that they have the best experience possible.
Instagram is the perfect social media platform for small businesses because it’s a visual medium that allows you to share your products and services with customers in a fun, engaging way. Instagram also provides you with powerful tools that help you grow your business. Here are thirteen ways that you can use it to help your small business succeed:
1. Showcase Your Products And Services.
Instagram is a great way to show off your products and services. You can post photos of your products, behind-the-scenes footage of how they’re made, and even images of customers using them. This will help potential customers get a better idea of what you offer and how it can benefit them.
2. Create A Branded Profile
If you want people to take your business seriously, you need to have a professional-looking Instagram profile. Make sure to choose a username that reflects your business name, use a profile picture that represents your brand, and create a bio that tells people what you do. Adding a link in your bio is also a great way to drive traffic to your website.
3. Share Interesting Content
To get people to follow your Instagram account, you need to post interesting content. Share photos and videos of your products and services, behind-the-scenes footage of your business, images of your team at work, and anything else that will help people learn more about your company.
Don’t forget to add music to your Instagram videos. Check this article to learn how to add music to Instagram posts. Also check Veed.io how to add music to any Instagram post.
4. Run Contests And Giveaways
Hosting contests and giveaways is a great way to drum up interest in your Instagram account. You can give away free products or services, gift cards, or other prizes related to your business. Just make sure to read the rules carefully so you stay within Instagram’s guidelines.
5. Use Hashtags
Hashtags are a great way to connect with other Instagram users who might be interested in what you have to offer. Use hashtags that are relevant to your business and target audience and watch the number of people who follow you grow.
6. Connect With Other Businesses
Instagram is a great way to connect with other businesses. You can share photos of your products or services being used by other businesses, collaborate on contests and giveaways, and even just connect with like-minded businesses for advice and support.
7. Share Customer Testimonials
If you have happy customers, why not share their testimonials on Instagram? Post photos of them using your products or services, quotes from them about how much they enjoy your company, or even just images of them with a smile on their face. This will help potential customers see that you’re a credible business.
8. Run Ad Campaigns
If you want to reach a wider audience, you can run ad campaigns on Instagram. This allows you to target specific demographics and interests with your ads, so you can reach the right people with your message.
9. Share Blog Posts And Articles
If you have a blog or website, be sure to share the latest blog posts and articles on Instagram. You can post photos of the article, embed videos from your website, and even write short summaries of each post. This will help drive traffic to your website and increase brand awareness.
10. Promote Events
If you’re hosting an event, be sure to promote it on Instagram. Post photos of the venue, the speakers, the attendees, and anything else that will get people excited about coming. You can even use Instagram Stories to give a sneak peek into what’s going on at the event.
11. Give Followers A Behind-the-scenes Look At Your Business
People are curious about what goes on behind the scenes at businesses. Give your followers a glimpse into what it’s like to work at your company by posting photos and videos of office life, team meetings, and anything else that happens in your workplace.
12. Share Customer Success Stories
If you have customers who are happy with your products or services, be sure to share their success stories on Instagram. Post photos of them using your products, quotes about how much they love your company, or just images of them looking happy. This will help potential customers see that you’re a credible business.
13. Use Instagram Stories
Instagram Stories are a great way to engage with your followers. You can share photos and videos of what’s going on in your life, behind-the-scenes footage of your business, or any other content that you think would be interesting to your followers. Just make sure to keep it brief so people don’t get bored!
There you have it – 13 ways to use Instagram for small businesses. By following these tips, you can increase brand awareness, connect with new customers, and create a stronger connection with your current followers. So, what are you waiting for? Start using Instagram today!
This is a guest post contribution by Rachelle Raymaro
